Top 5 Beauty Retail iOS Apps in Germany Q1 2024

During the first quarter of 2024, the top 5 beauty retail iOS apps in Germany showcased varying performance trends in terms of downloads and active users. Here’s a detailed look at the data.

SEPHORA - Maquillage, Parfum experienced a significant fluctuation in weekly downloads. The app saw a dramatic spike to approximately 69K downloads in the week of January 22, followed by a steady decline, ending the quarter at around 12K downloads. Active users for this app also showed an initial surge to 37.5K in the same week, peaking at 62.5K in late January, and then stabilizing around 46K by the end of March.

Douglas - Parfüm & Kosmetik maintained a consistent download rate, with weekly downloads ranging from 12.5K to 23.6K. The highest download count was observed in the first week of January. Active users started at 102.6K in early January, saw a peak of 100.9K in early March, and then gradually declined to 83.7K by the end of the quarter.

flaconi showed variable download trends, with notable peaks of 13.5K in the week of February 12 and 10.6K in early March. The app’s active users started at 72.8K in the first week of January, increased to 97.9K in early March, and then slightly dropped to 80.2K by the end of the quarter.

The Vorherige Version Sephora app saw a steady decline in weekly downloads, starting from 11.9K in the first week of January to 838 by the second week of February. However, active users remained relatively stable, starting at 92.3K, peaking at 80.3K in mid-February, and ending the quarter at 79.4K.

Notino: profumi e cosmetici had consistent weekly downloads, ranging from 1.5K to 2.3K throughout the quarter. Active users showed minor fluctuations, starting at 10.2K in early January, peaking at 11.7K in mid-March, and settling at 10.3K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.